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How to Build Successful Licensing Programs: Licensing Strategies for Emerging Businesses

Speakers

  • Greg Pan, Partner, Nolan Heimann LLP

  • Ada Wang, Associate, Wilson Sonsini

  • Stephen Stanley, CEO, Matrix Brand Dynamics

  • William Coppola, Executive Director, Intellectual Property at Celularity

Moderator

  • Jeffrey Mok, Partner, Fish & Richardson

Program Chair

  • Ada Wang, Associate, Wilson Sonsini


Description

Join us for an insightful panel discussion on the intricate art of building successful licensing programs tailored for emerging businesses. In this session, our expert panelists will delve into the nuances of intellectual property (IP) licensing, patent licensing, and the potential antitrust pitfalls that may accompany these endeavors.

From navigating the complexities of IP licensing agreements to leveraging patents as strategic assets, attendees will gain valuable insights into developing robust licensing strategies that can drive growth and innovation for their businesses. Our panelists will share real-world experiences, best practices, and useful tips for structuring effective licensing deals that foster collaboration, protect intellectual property rights, and mitigate legal risks.

Whether you're an entrepreneur seeking to monetize your innovations or a business leader looking to expand your company's reach through strategic partnerships, this panel promises to equip you with the knowledge and tools needed to navigate the dynamic landscape of licensing in today's competitive market.

The panel aligns with the 2024 fall conference theme of ""Building a Stronger Foundation for a Brighter Future" by providing insights and strategies for businesses to establish sustainable partnerships and revenue streams through licensing, thereby fortifying their foundations for long-term growth and success in the evolving market landscape.

Click here for the CLE materials for this program (in Google Drive).

Approved for 1.5 CLE Credits, Areas of Professional Practice (transitional and non-transitional).

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